Skip to site content

Master Matchmakers® Leaders An Application: Fancy Lab® Verifies Your Own Dates Just Before Satisfy

The Quick Version: From 2009 to 2013, expert matchmakers JoAnn and Steve Ward managed VH1’s “Tough admiration.” Over the course of six seasons, this mother-and-son duo highlighted their own skill for encouraging, advising, and often offering a reality check to individuals shopping for love. You should definitely in program company, the duo works Master Matchmakers to assist singles find a relationship through matchmaking and date coaching. Master Matchmakers supplies tailored advice and vetted fits to singles across the country. Today, the team has also innovated a mobile program also known as enjoy Lab that authenticates the identification of a stranger prior to going on a date. In all respects of online dating, the Ward family members aids higher truthfulness and rely on.


In 2003, Steve Ward believed he was on his option to becoming a financial investment banker. He was 22, simply out of school, and planning to begin his job, but initial he made a decision to help their mommy aside along with her matchmaking business.

JoAnn Ward had a talent for coping with folks, but not with technologies. She had been making use of processing cabinets, along with her child wished to improve the girl to an online database and website. The guy envisioned it to be a fast work. Subsequently, when a prospective client requested him for a male’s viewpoint, he carried out his first intake interview and started to recommend matches.

He found making use of customer and paired this lady upon a first big date. She along with her go out hit it well and happened to be soon involved becoming married. Steve’s initial introduction was a rousing achievements, and just that way he had been hooked.

One minute generation matchmaker and President at Master Matchmakers, Steve guides people toward fulfilling interactions with honesty and authenticity. He’s well-practiced at providing guidance to singles. Alongside his mom, he co-authored a novel known as “Crash Course in Love.” In most his endeavors, the guy hopes to enhance the matchmaking experience for singles.

Master Matchmakers conducts personal interviews and criminal record checks to thoroughly analyze customers before delivering all of them out on a date. Qualified coaches and accredited therapists work as private mentors and a passionate group of full time matchmakers work side-by-side by using these coaches to ensure scrupulous, hand-selected introductions coupled with individualized advice from years of specialist experience.

With the help of a generally viewed Television program, “Hard fancy,” this small local matchmaker expanded into an all over the country boutique, helping singles in all 50 claims.

“We’re accepting board from around 20 to 40 new clients per month now,” Steve mentioned. “We have now developed into a complete size solution able to helping whoever labors crazy.”

Today, making use of technologies to boost the matchmaking lifetime of singles, Steve features pioneered a mobile software also known as prefer Lab, which will verify an individual’s picture, authenticate their particular identification with an individual expertise test or mobile lookup, and work a criminal record check and.

“in a day and age of conference over cellular first with regards to matchmaking, we created enjoy Lab to supply count on as a site into whole relationship industry,” Steve revealed, “but for those trying to find a high-touch, personal experience we are going to always give all of our best-in-class, personal coaching and professional matchmaking services.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon joining Master Matchmakers, Steve utilized his business impulse, personal intuition, and flair for telling it enjoy it will be show off all that a matchmaker is and perform. Consequently, the guy and his family eventually gained a lot publicity and attention, culminating in VH1’s real life television show “Tough adore,” which ran for six periods.

From 2009 to 2013, Steve and his mommy managed and developed this tv show about singles and couples in a variety of phases of internet dating and connection crises. They truly are clear-cut individuals who learn how to get results.

“many thanks much for leading myself across the ‘dating trip’ that led to Ryan. We are therefore pleased. The guy includes so much to living that I would personally be unable to make alone. We never ever believed in soulmates before, but son in the morning We a believer today!” — Maya, a Master Matchmakers customer

After period one, Steve acknowledged the helpfulness of a really love bootcamp, of reading from an individual who will tell you the truth about yourself as well as your interactions. He made a decision to add a romantic date coaching solution to check and bolster their unique matchmaking.

“We desired to offer renewable ways that we’re able to add importance to someone’s love life,” the guy told all of us. “We started initially to develop an application that individuals felt was actually really special and individualized, according to the method we were noted for: hard love.”

The popularity of the tv program plus the development of the web during the time permitted Master Matchmakers to syndicate their unique solutions across the country.

Date Coaching, coordinating, and Vetting for those throughout 50 States

Master Matchmakers has changed a lot since 2003, whenever posting and transferring photos via some type of computer ended up being tedious and complicated. In those days, it actually was a market requirement that matchmakers wouldn’t program their clients photos regarding possible time. The client must trust their professional examination of elegance and being compatible.

Today scientific improvements enable Steve along with his group to delve much deeper and supply so much more than a picture. Down to the final information, these matchmakers want to know everything to generate the best match. A full bio and background check is actually common running process of this exclusive matchmaker.

Delivering personalized service for the entire country, the Ward household can help countless qualified singles select the individual of these desires.

An egalitarian matchmaker, Steve denies the concept of an antiquated enterprize model where males shell out exorbitant prices in order to satisfy women that pay absolutely nothing. Master Matchmakers treats females pretty and pleasantly.

“we serve a high-end lady,” Steve stated. “I appeal to women that are very driven, profitable, appealing, educated, and seeking to meet up with their particular equal or much better.”

Date Coaching

In his big date training, Steve leaves an emphasis on knowing possibilities and being open to functioning on all of them. He promotes self-awareness, not self-consciousness. He talks about changing the paradigm and getting rid of self-imposed obstacles to ensure the client is ready to satisfy “one.”

“My personal coaching gives them the capability to optimize the opportunities which come their particular means in order to see those options,” he demonstrated. “I’m a numbers guy, so it’s about regularity and preparedness.”

He with his staff of knowledgeable coaches fulfill personal to identify habits, break poor routines, and work out an agenda for how to locate, type, and keep a great relationship. It’s no surprise the website defines date mentors as “the blade and shield within relationship.”

“Most of the time we simply work with assisting individuals develop their unique brains,” Steve said, “to attempt to consider precisely why it could work– perhaps not the reason why it will not work.”


These matchmakers advocate for you. Work is to organize introductions with suitable and vetted people. Customers consent upon a specific amount of introductions beforehand, additionally the matchmakers come up with a tailored strategy supported by years of expertise from inside the dating online game.

“We’re very tactical about this,” Steve said, “so we give opinions on the way. We provide the client real constructive feedback which they won’t get any kind of method.”

Master Matchmakers simply take their time interviewing and receiving to know their customers so that they can make better suits. The purpose, Steve said matter-of-factly, is to find gone the customer by combining all of them with a compatible match.

Often meaning giving some guidance (or a strongly worded fact check) to clients. The mentality of this solitary is simply as vital because individuality of the big date.

Also essential, Steve informed us, is the power to connect realistic expectations. “I learned throughout the years to walk an excellent line between giving some one hope and offering some one delusions.”

Background Checks

Before facing any client, Master Matchmakers carefully investigates that person’s back ground. This can include many techniques from social networking pages to criminal record. The group has a wealth of information at their fingertips to ensure that each of their clients take the up-and-up.

“undoubtedly and away, we possess the best level of direct access to regulated information — above almost every other matchmaker in the united states,” Steve boasted. “we are essentially, for every intents and reasons, private investigators.”

Grasp Matchmakers just presents people after vetting their unique background. Whoever signs on agrees to these types of an arrangement. Fostering rely on and honesty, these matchmakers make certain their customers are upstanding people worthy of being matched up. This amazing function provides staff an aggressive edge for singles seeking some additional protection and detailed study.

“We’ve integrated countless innovation over the past couple of years,” Steve mentioned. “that enables you to accomplish our tasks more efficiently and a lot more effectively than other matchmakers around.”

Love Lab Uses Background Checks maintain Daters Safe

Recently, Steve has taken on a committed undertaking, generating a matchmaking source for singles. He’s used the verification technologies employed by Master Matchmakers and condensed it on to a mobile application called admiration Lab. Today anybody can go online to ensure the identification of a date before meeting physically.

This is certainly a significant product for singles which put themselves in danger by going on a romantic date with somebody they do not actually know.

“we wish to become a service,” Steve demonstrated, “to confirm internet dating users and simply assist people acquire more value off these apps and services.”

Love Lab makes use of Master Matchmakers’ vetting processes to bring the present day dater some comfort. Prior to going on a romantic date, consumers can login to learn if someone else is actually which they claim are (and whatever state they seem like).  This complimentary mobile app was released in September 2013 and it has already been growing the reach from the time.

“We’re amid an evolution of our own item,” Steve stated. “We would like to be an unbiased verification solution for the entire relationship business.”

The application allows people self-verify unique identity and look abreast of the identity of somebody otherwise. Shortly you’ll be able to enter an unknown number, current email address, or username of a Love Lab profile to find out if some one you found using the internet has already been confirmed. Everybody must validate their particular details. You are able to verify your own images, such as, by firmly taking and posting an instantaneous selfie to Love Lab that is assessed and when compared to the profile pictures for likeness.

With a thorough and careful verification procedure, these internet dating innovators hope to generate something that reduces the dishonesty, fraudulence, and danger rampant in online dating sites.

“I’m not therefore worried about making a huge amount of cash immediately. I am actually trying to build a service that people are going to desire to use and suggest — and a service that solves an extremely really serious problem.”

The Master Matchmakers Team Features a Close-Knit, group Feel

Master Matchmakers is actually a family-run company. JoAnn Ward could be the President, the woman child may be the President, and her daughter may be the Executive Director of Client Relations. Many of their unique matchmakers and go out mentors were aided by the business consistently and so are seriously purchased the success of every client.

“We run Master Matchmakers like a family. There is a really boutique-style strategy,” Steve explained, including, “My personal mommy has always said that the one thing that innovation cannot replace is individual solution.”

JoAnn features a radiant personality that establishes the tone for your company overall. The Ward family members is about advising it like it is actually and assisting people when you’re immediate.

“We just take an equal share associated with the responsibility in organization,” Steve stated, “but she is way more associated with producing the success inside our customer’s lives.”

Not too long ago, Steve has had more of one step right back from client work to focus on the advancement of the Master Matchmakers business and expansion for the enjoy Lab software. He lets his mother use the reins throughout the customer part, while they don’t constantly concur about the correct approach.

“we’ve got disagreements relating to our very own clients on a regular basis in fact,” the guy mentioned good-naturedly. “If we differ, though, it’s my job to let her win because we made a package a long time ago that she would have last say from inside the matchmaking business and I also would have final state on entertainment efforts.”

That agreement seems becoming advantageous to all included â€” this mother-son staff scales both over to offer daters individualized assistance and technical convenience.

Victory is Measured by How Happy the Clients Are

Over many years, Steve provides seen lots of success stories of happy lovers who came across, bonded, and found love courtesy Master Matchmakers. Their customer reviews web page is full of testimonials from pleased customers.

“I’d like to think that 99percent of the people whom hired me would do everything once again,” he stated, “and I’m happy with that.”

The guy informed all of us about some girl who had been wise and successful but in necessity of some guidance in her sex life. Steve got the girl on as a customer and began instructing her to get a lot more open-minded. The guy paired the lady with a few solitary guys but hadn’t discovered an excellent match.

To gain insight into the woman character, Steve requested this lady to provide a personal research letter. Her response astonished him. “She believed comfy adequate to check-out an ex who was simply already remarried,” the guy recalled. “She actually exposed to him and let him know that she’s experiencing this experience, doing some soul-searching and showing on which she could do in a different way to meet ‘the one.'”

The woman ex finished up offering this lady pathway back into love. The guy suggested she meet a pal of his. The catch had been that this friend stayed in Seattle while she lived-in nyc. But she’d already been coached to-be open-minded to options, therefore she agreed to provide it with the possibility. After a series of successful dates, she wound-up transferring to end up being nearer to this guy, who’s now her fiancé.

“She provided me with this stunning recommendation for conference this person,” Steve stated. “the fact i really could ultimately impact some body making sure that, also without introducing the woman to ‘the one,’ she nonetheless credits myself — in my opinion, that will be one thing to be happy with.”

Master Matchmakers Blends individual Service With Technology

Instead to become a financial investment banker, Steve Ward provides made use of his abilities as a businessman, spokesperson, matchmaker, and big date advisor to drive Master Matchmakers to the scientific age. Their own recently created application, admiration Lab, will be the next move in offering singles a secure matchmaking atmosphere with comprehensive criminal record checks.

“we are capable look into some people’s background really completely — more carefully than just about any additional matchmaker online,” Steve said. “i have basically shrunk that technology into admiration Lab, but Master Matchmakers nevertheless utilizes it for the customers’ purposes nicely.”

With initial guidance, hand-picked matches, and proven dates, Steve seems to corner the market industry on online dating from beginning to end.

“the focus is truly having the ability to give helpful sources to individuals in whole relationship ecosystem,” he stated. If the large praises of his former customers tend to be any sign, he’s been tremendously winning up to now.